Newsletters for Fundraising



If you work for some sort of not for profit organization, you know how difficult it is to ask people for money. In general, people are usually generous. However, you need to make sure that you are pushing the right buttons and pulling the right strings in order to get them to be generous. This can take years of practice and studying of psychology. However, we have included some tips of how to get people excited about fundraising and contributing to your project. The best way to do this is to get peoples’ contact information and send them a newsletter. In this post, we will discuss some things that you should put in your newsletter to encourage them to offer their support to you in a financial way. Keep reading to get the advice!

The newsletter

Thank them!

One of the best ways that you can encourage generosity is through positive reinforcement. This is a common technique used in both child rearing and animal training. Positive reinforcement lets the person know that they are doing something right. In addition, the emotional reward is an encouragement for them to keep repeating that action.

Anyway, you need to thank your current and potential supporters often and strongly in your newsletter. Let them know how much you appreciate them and how your project or organization would be nothing without their support. If you do this, then you will make them feel important and needed. In this way, they will want to continue their support because they know that their efforts actually make a difference.

Be specific

If you are asking for money, you need to establish trust and accountability with your donors. People rarely give if they do not know exactly where their money is going. And who is to blame them? In this day and age, there are a lot of people who are scamming others into giving them money.

Anyway, be painfully specific with how the money will be spent. For example, if you are doing a building project and clearing a lot, then tell them your prospective tree removal services. In an e-newsletter, you can even include links like the ones below:

In this way, you will establish the trust of people who are preparing to give you their hard earned money. If you really want to be on the up and up, then get into the nitty gritty with numbers and figures so they know what is happening.

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